✊✊People Power
Community-minded, politically engaged, and ready to fight for system reform to solve social issues like poverty.45% people of color, 60% women, and more than 40% college educated, People Power is super-secular and super-progressive.
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🙃🙃If You Say So
Independent realists who know the system is broken but are skeptical that there are real solutions to society's problems.About half men, half people of color, a little over half Democrats, If You Say So stands out more for their cultural profile than for their demographics.
💪️💪️Tough Cookies
Family-first rule followers who believe that, while the system might be broken, hard work can create success.Racially and politically diverse—about a third identify as Democrat, Republican, and Independent, respectively—Tough Cookies are the oldest group. More than half are over 55.
⚡⚡Don't Tread on Me
Conservative, achievement-oriented, and strong believers that equal opportunity already exists.Don't Tread on Me is whiter, more likely to identify as Republican, more likely to go to church, and earns more than any other audience.