Audiences @ Narrative Observatory

The people we want to reach don’t spend their time thinking about us and our issue. So what stories do they live inside? What voices do they value? How can we speak to them in ways that resonate?


To find out, we analyzed hundreds of thousands of media artifacts consumed by 50,000+ Americans to create a “day in the media life” for each of 4 values-distinct U.S. audiences. Explore their feeds to see the poverty narratives they’re encountering inside their culture.